Hi, I'm Ezekiel
Emails and articles your technical buyers will read to the end.
Lifecycle sequences built in HubSpot, research-led articles, and founder ghostwriting for B2B SaaS, AI and Health Tech. Every piece here is on the page in full.
Five published bylines, the NEST Notes newsletter, three LinkedIn recommendations, and HubSpot and Klaviyo certifications.
Book a 30-minute briefor email the briefSee the work by service
Spec emails for Glossier and Decathlon. Both are on this site in full.
"Ezekiel's best skill is his ability to take a brief with minimal direction and turn it into polished copy."
He conducts extensive research to gain a deep understanding of brand voice and always meets deadlines without fail.
CUCoeli U., Digital Marketing Specialist
"Ezekiel provided us with up-to-date, creative, and high-quality industry-specific content."
He thinks along with you to bring your brand to the next level and never misses a deadline. Highly recommended!
VPValerie P., Founder of NEST
"His insight into what makes a message align with our brand and connect with people was exceptional."
He had powerful suggestions to translate complex topics into engaging hooks.
SPSharmeela P., Founder of Thera
BYLINES
Work you can read in full
Six speculative pieces, each opening to the full copy, the wireframe and the thinking behind it. Start with the one closest to your brief. Published client work is in Bylines, above.
click a project
to read it
Spec, B2C win-back sequenceGlossier Inner Circle: a 10-email mobile series
Spec, Paid social30 Home: a Facebook ad that refuses to shame
Spec, B2C onboarding sequenceDecathlon welcome sequence: five emails, eight days
Spec, Long-form sales pageGarmin Forerunner 165 sales page
Spec, B2B SaaS squeeze pageWhen Ideas Finally Click, Teams Move Again
If you run HubSpot
B2B SaaS lifecycle sequence architecture in HubSpot
A speculative build in a HubSpot developer sandbox. Sixteen emails routed by an eleven-signal behavioral lead score, mapped to the five stages of market awareness and tested on a 9,240-record sample dataset. List hygiene runs on a schedule so the database does not rot.
See the system
Digital Marketing SpecialistEzekiel's best skill is his ability to take a brief with minimal direction and turn it into polished copy. He conducts extensive research to gain a deep understanding of brand voice and always meets deadlines without fail.LinkedIn recommendation
If you sell a considered purchase
Casper Premium Foam Mattress sales page
I wrote 4,500 words for a buyer who has already read every review and trusts none of them. The page runs on a five-phase strategy, uses real Reddit language, and has no fake countdown timer anywhere on it.
Read the full page
Founder of NESTEzekiel provided us with up-to-date, creative, and high-quality industry-specific content. He thinks along with you to bring your brand to the next level and never misses a deadline.LinkedIn recommendation
If you need a win-back series
Glossier Inner Circle: a 10-email mobile series
Ten emails, every one under 175 words, to a customer whose trust the brand broke. Instead of an apology, the series gives her binding votes on what the brand does next, and each email is written to be read on a phone.
Read all ten emails
Founder of TheraHis insight into what makes a message align with our brand and connect with people was exceptional. He had powerful suggestions to translate complex topics into engaging hooks.LinkedIn recommendation
If you onboard new customers
Decathlon welcome sequence: five emails, eight days
Five emails across eight days for a first-time customer. The content changes with what they bought first, and the sub-brand names and the 365-day return policy come straight from the brief, not from an invented hook.
Read the five emails
If you run Klaviyo
E-commerce lifecycle architecture in Klaviyo
A speculative build in Klaviyo. Five master flows, one each for recovery, post-purchase, win-back, nurture and promotion, ranked so a customer only hears from one at a time. The segment thresholds come from a 9,000+ record Kaggle cohort, and every email was scored on awareness and sophistication before it was written.
See the flowsHave a brief like one of these? Book 30 minutes or email it.
Hi, I'm Ezekiel
I write the emails and the articles your technical product deserves.
I work with B2B SaaS, AI and Health Tech founders, and with the agencies that serve them. Technical architecture, founder interviews and strategy briefs go in. SEO articles, executive newsletters and lifecycle email systems come out, ready to publish under your name.
Four lanes: email marketing (lifecycle sequences, onboarding and win-back series built in HubSpot and Klaviyo), content writing that keeps the technical detail intact, ghostwriting for founders under NDA, and copywriting for sales pages and paid social.
Services and ways to work
Send the brief you have. Two sentences is enough.
Thirty minutes to scope it. You leave with a clear next step either way.
Certified in the tools the work runs in
- Klaviyo
- Practitioner, Deliverability, Digital Marketing
- HubSpot
- Email Marketing, Marketing Hub Software, Inbound Marketing, Sales Hub Software, SEO I & II
- Microsoft and LinkedIn
- Career Essentials in Generative AI, Data Analysis, Business Analysis