B2B SaaS lifecycle sequence architecture in HubSpot
Service:
Email marketing
A 16-email nurture system with an 11-signal behavioral lead score, built and tested on a 9,240-record dataset inside a HubSpot developer sandbox.
Speculative system built and tested in a HubSpot developer sandbox on a sample dataset. Not built for a client.
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The copy
What was built
A 16-email nurture system engineered inside a HubSpot developer sandbox, using a 9,240-record lead dataset.
How it decides who gets what
An 11-signal behavioral lead scoring engine routes each contact. Sequences are mapped to Eugene Schwartz's five stages of market awareness, so a contact who has never heard of the category reads different emails from one comparing vendors.
Keeping the list honest
Automated list hygiene protocols suppress, re-engage or retire contacts on a schedule instead of letting the database rot.
The full architecture
The complete documentation, with the scoring model, the awareness map and every sequence, lives in a Notion workspace that is not yet public.
The schematic
Hi, I'm Ezekiel
I partner with B2B SaaS, AI, and Health Tech founders and growth agencies to transform complex technical architecture, raw founder interviews, and strategic briefs into white-label SEO assets, executive newsletters, and conversion lifecycle systems.
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