Every piece, in full
All work
Service:Email marketing, spec
Glossier Inner Circle: a 10-email mobile series
Service:Copywriting, spec
30 Home: a Facebook ad that refuses to shame
Service:Email marketing, spec
Decathlon welcome sequence: five emails, eight days
Service:Copywriting, spec
Garmin Forerunner 165 sales page
Service:Copywriting, spec
When Ideas Finally Click, Teams Move Again
Service:Copywriting, spec
No Warning: PayPal Just Froze $15,000
Service:Email marketing, spec
B2B SaaS lifecycle sequence architecture in HubSpot
Service:Email marketing, spec
E-commerce lifecycle architecture in Klaviyo
Service:Content writing
How to Build a Copywriting Portfolio Without Clients
Service:Content writing
Why Every Copywriter Needs to Write Like a Teacher, Not a Seller
Service:Content writing
Persistent Memory in Mental Health AI: Can a Predictive System Safely Remember?
Service:Content writing
AI Products Have Memory. They Don't Have Memory Management.
Service:Content writing
The Design Defaults Mental Health Founders Are Inheriting Without Knowing It
Service:Content writing
The Context Problem in Mental Health AI: Why Good Conversations Are Not Enough
Service:Content writing
Every Metric Eventually Gets Hacked
Service:Content writing
NEST Notes
Service:Ghostwriting
Ghostwriting